PRESS RELEASES 1/21/2013 2:00:00 PM | Marketwire News

DeSmog Canada Launches to Clean Up PR Pollution from the Public Square

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Jan. 21, 2013) - The most urgent environmental threat to Canadians isn't climate change, the declining health of our oceans, or the extinction of species. It's the public relations pollution preventing a sensible public conversation on critical issues involving the environment, social justice and the economy. Today, Hoggan & Associates Inc. announces the launch of a new website, DeSmog.ca, which caters mainly to a Canadian audience and builds on the success of Hoggan's award-winning website DeSmogBlog.com, named by Time magazine as one of the Top 25 Best Blogs of 2011. The new site will work to clear the air and explore solutions for cleaning up Canada's polluted public square. DeSmog.ca will examine why Canadians often feel powerless to demand that government and industry focus on what's really important: developing more effective public policies and transitioning to a healthier, more sustainable economy. It will also provide information and research for journalists and other media professionals. "Canadians already mistrust business and government, believing the system is rigged and that there is little they can do to make a difference," says Hoggan & Associates President Jim Hoggan. "This attitude fuels public apathy, playing into a PR strategy to drown out dissent." Hoggan says the new site's goal is to put an end to the practice of smothering public discourse by exposing it for what it really is: a PR bullying campaign. "At the same time, we want to encourage and build the kind of healthy public discourse that is needed to foster a true democracy. After all, democracy is dependent on a citizenry that is engaged and capable of sorting some approximate version of the truth in a sea of confusing opinion." DeSmog.ca invites you to participate in this conversation. Together, we can clean up the public square and encourage all citizens to pursue their right to take part in decision-making processes that will have a lasting impact on their health, community and the economy for decades to come. About DeSmog Canada DeSmog Canada (www.desmog.ca) exists to clear the PR pollution that is preventing us from having sensible public conversations about critical issues around the environment, social justice and the economy. We work to clear the air and to explore solutions for cleaning up Canada's polluted public square. Contact: Brenda Jones 604.312.1070 office bjones@hoggan.com

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