Pure Technologies Awarded New Work in the Middle East and India

CALGARY, Jan. 8, 2013 /CNW/ - Pure Technologies Ltd. ("Pure" or the "Company") (TSX: PUR) announced today that it has been awarded new work in India and the Middle East.  Following the acquisition of the business of Specialized Technical Services Est. (Abu Dhabi) in early 2011, Pure has been actively pursuing new work in the surrounding region with its full range of services for the inspection and management of water and oil & gas pipelines.

The new work, related primarily to water pipelines, utilizes a number of Pure's proprietary technologies and condition assessment services including SmartBall® leak detection technology and robotic inspection. The work will be performed for a number of new clients located in India, Saudi Arabia and the United Arab Emirates. In aggregate, the contract value of these projects is approximately $1.4 million and the work is expected to be completed in the first quarter of 2013.

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international asset management technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world.  Pure's business model incorporates four distinct but complementary business streams:

• Sales of proprietary monitoring technologies for pipelines, bridges and structures (SoundPrint®, SoundPrint® AFO);
  
  
• Recurring revenuefrom data analysis and site maintenance for these technologies, and from technology licensing;
  
  
• Premium technical servicesincluding pipeline inspection, leak detection and condition assessment (P-Wave®, SmartBall®, Sahara®, PipeDiver®, PureRobotics™);
  
  
• Specialized engineering servicesin areas related to asset management, primarily in the area of pipeline condition assessment for water and wastewater infrastructure (Openaka Corp., Price Brothers UK Ltd, and Jason Consultants).

Forward-Looking Statements

This release contains forward-looking statements.  Forward-looking statements, without limitation, may contain the words "believes", "expects", "anticipates", "estimates", "intends", "plans", or similar expressions.  Forward-looking statements are not guarantees of future performance.  They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated.  Forward-looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements.  In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators (www.sedar.com).

® Registered Trademarks, property of Pure Technologies Ltd.

"The TSX has not reviewed and does not accept responsibility for the adequacy or accuracy of this release"

SOURCE: Pure Technologies Ltd.