Waste and mining industry communications veteran Wes Muir has been appointed VP of Cohn & Wolfe Toronto, the public relations agency has announced.
Muir, formerly the North American director of external communications for Waste Management Inc., began his new post at Cohn & Wolfe on October 1, 2013, where he will continue his role as a communications expert.
“A strategic and creative thinker, Wes is a dynamic addition to our team and expands our ability to provide smart strategic insight to clients,”said David Gordon, managing partner at Cohn & Wolfe Toronto, in an October 24, 2013 statement to media. “His background as one of Canada’s leading public affairs and corporate communications professionals, provides him with a unique skill set and insights welcomed by clients and colleagues alike,”added Gordon.
At Waste Management, Muir was responsible for the strategic development and roll out of the company’s transformation to an environmental services company.
Prior to Waste Management, Muir spent six years in the mining sector working on key industry issues and development projects throughout the world.
Muir also spent a decade working with leading corporate communication agencies.
He is currently a member of the Board of Directors of the Ontario Environment Industry Association, and Chair of the Public Policy Advocacy Committee and Business and Policy Forum.
Muir’s experience at the global, national and local levels is unparalleled and encompasses brand development, reputation and crisis management, government relations and issues management, stakeholder relations, media and social media relations and strategic communications planning, according to Cohn & Wolfe.
“The energy, creative spirit and entrepreneurial drive of everyone I met at Cohn & Wolfe was important,” said Muir in the joint statement. “The opportunity to share and expand my experience in corporate communications and public affairs to Cohn & Wolfe’s blue chip client list in industry sectors ranging from banking to healthcare to automotive, appealed to me.”
About Cohn & Wolfe
Backed by experience, insights and support of a global network, Cohn & Wolfe | Canada has provided expert communications services for over 20 years to all sectors of the Canadian economy. With strategically located offices in Calgary, Toronto and Montreal, Cohn & Wolfe has a proud Canadian history, and over 50 of the country’s most creative thinkers.